IBJ: Eco-friendly downtown supply store closes

Original article: http://www.ibj.com/ecofriendly-store-closes/PARAMS/article/27652

Chris O'Malley, Indianapolis Business Journal
June 9, 2011

Green Way Supply, a pioneering green construction products store, has gone out of business, but one of its partners is planning a new building supply store with mix of green and traditional products.

The city’s pioneering store in eco-friendly building products, Green Way Supply, has closed its doors.

Selling everything from rain barrels to urban wind turbines, Green Way opened in 2007 as the green-building and remodeling trend began to catch on locally.

But the faltering economy and departure of business partner Terry Black, who moved back to his native Chicago to launch Live Green Now, left the other partners—the father-and-son team of Fred Gray and Randy Gray—to re-evaluate the direction of Green Way. [Actually, the name of Terry Black's new business is called Living Green Now.]

“I backed away from the business and my son is going to start a new business,” said Fred Gray.

Randy Gray’s business will open in a new, to-be announced location, and sell a mixture of eco-friendly and more traditional products such as skylights, the elder Gray said.

Green Way, with a 1,200-square-foot showroom at 620 N. Delaware in downtown Indianapolis, had six employees. In 2008, its partners told IBJ they were projecting sales of $3 million annually within three years.

“I was sad to hear it closed. I really was,” said former Green Way partner Black, who had been a fixture on morning television news programs with advice on eco-friendly building materials. “We had some pretty good growth for the first two and a half years.”

The recession hurt sales at Green Way, Black said, but he noted that he thinks the long-term future for green businesses remains strong. “I said [at Green Way] we’re on the right path here. We had a formula I thought was working.”

Fred Gray said his former business partner wanted to continue to invest in expanding the business, something he was not as inclined to do at the time.

Green Way was believed to be the only such store of its kind in the Indianapolis area, with the nearest being in Chicago.

The store was a good place to showcase Indiana-made, eco-friendly products, said Laura Arnold, former president of the Indiana Renewable Energy Association, a group of more than 60 renewable energy product manufacturers and related firms in the state. In fact, the association held its kickoff at the store.

Among Green Way’s customers was the Indianapolis Museum of Art, to which it sold products such as recycled tire flooring for the 544-seat Randall L . and Marianne W. Tobias Theater, better known as “The Toby.”

While the number of eco-friendly products has blossomed in recent years—many available via the Internet—Green Way gave shoppers a place to check out such relatively exotic products such as countertops made of concrete and recycled glass.

Big home-improvement stores have widened eco-product offerings in recent years, although they often don’t have the knowledgeable store personnel, Black said.

His new business in Northbrook, Ill., also has an e-commerce site with more than 300 products.

Black said he continues to partner with firms in the Indianapolis area to supply products, and recently finished installing a 40,000-watt solar array atop a parking canopy of an Evansville apartment complex.

The Chicago market offers more sales opportunities and Illinois offers broader incentives for green products, Black said. “There’s still a market down [in Indianapolis]” though, he added.

Among the ever-expanding array of products Black sells these days is a device that sprays water vapor onto outdoor air conditioning compressors, to make their heat-transfer more efficient.

Green Way Suply was a founding member of the Indiana Renewable Energy Association.

Indiana Lawmakers Hopeful About Renewable Energy Bill

Lawmakers hopeful Indiana Legislature can
pass bill to boost renewable energy adoption

By RICK CALLAHAN, The Associated Press
INDIANAPOLIS December 28, 2009 (AP)

Legislation that could bring more wind turbines and solar power projects to Indiana has a good chance of passing in the upcoming legislative session after failing in the last session's closing hours, two state lawmakers say.

While the General Assembly seems unlikely to require Indiana utilities to generate a specific amount of electricity from renewable energy sources, it may expand the state's so-called net-metering policy.

That rule allows some customers of investor-owned utilities to send excess electricity produced by wind turbines, solar panels and other renewable sources back into the electric grid and to be charged only for the net amount of power they actually use.

Because those customers get credit on future bills for excess power they produce, it can help offset the cost of installing renewable energy systems and make doing so more attractive.

State Sen. James Merritt, R-Indianapolis, said last week he's optimistic lawmakers will increase the amount of power that can be sent back into the grid and extend that option to businesses, industries and municipalities.

The state's current net-metering policy applies only to homeowners and schools and sets a limit of 10 kilowatts per customer.

Indiana lags well behind neighboring states in its net-metering policy, according to "Freeing the Grid," a report released in November by the renewable energy advocacy group Network for New Energy Choices.

Illinois, Michigan, Ohio and Kentucky received grades of "B" in that report, but Indiana got an "F."

"They've been making changes and they've improved, but we've remained the same," said Laura Arnold, president of the Indiana Renewable Energy Association's board of the directors.

An expansion of Indiana's metering rules would make investing in wind turbines, solar panels, hydroelectric systems or biomass energy generators more attractive, she said.

Merritt, who chairs the Senate Utilities and Technology Committee, said net metering should be his panel's main issue during the legislative session that starts Jan. 5.

The sticking point in negotiations is expected to be what power limit to set under a revised policy.

That issue scuttled an agreement last session, when Merritt sponsored a bill that would have boosted the net-metering limit to 100 kilowatts and expanded the policy to include businesses and municipalities.

State Rep. Ryan Dvorak, D-South Bend, sponsored a House bill that would have raised the limit to 1,000 kilowatts — about the amount produced by a large wind turbine.

Although those bills passed both chambers, the legislation died in conference committee.

"It really just came down to the numbers," Dvorak said last week. "The Senate didn't want to budge up from 100 kilowatt and we hit an impasse."

He hasn't decided what power level he will propose this season, but Dvorak said he's optimistic about passage because power utilities that once fought net-metering now seem willing to accept its expansion and at least a 100-kilowatt cutoff.

"We're a lot closer and that's why I'm hopeful this year we're going to get an actual meaningful bill through that's comparable to the rest of the country," Dvorak said.

The Indianapolis-based Hoosier Environmental Council favors boosting the state's net-metering limit to 1,000 kilowatts, a level that Jesse Kharbanda, the group's executive director, said would help bring new jobs and development to the state.

A 1,000 kilowatt level also would help the state respond to federal climate change legislation expected to lead to higher energy costs in states like Indiana that get most of their power from coal-fired power plants, he said.

"Net metering helps lay the foundation for a different energy economy for Indiana," Kharbanda said. "It helps Indiana better prepare for climate legislation and can provide new income for struggling corporations."

While moving it the policy's power limit to 100 kilowatts might help individual homeowners and small retail stores install small-scale wind or solar power systems, he said that's well below the level needed to help industries and large businesses with far larger energy demands.

Click here to request updates on proposed net metering legislation in Indiana.

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Also appeared in Forbes http://www.forbes.com/feeds/ap/2009/12/28/business-financial-impact-us-renewable-energy-indiana_7240335.html

Can green rush yield gold?

Contractors, manufacturers hope clean-energy incentives,

mandates lead to more business

Indianapolis Business Journal
August 08 - 2009
by Chris O’Malley - comalley@ibj.com

http://www.ibj.com/html/detail_page.asp?content=43468

Federal stimulus funds and greenhouse-gas legislation have the potential to spark a green version of the Gold Rush. Or, perhaps—as with the energy rush of the 1970s gone bust in the 1980s—fool’s gold.

But environmentalism is more ingrained in corporate America, this time around. The prospect of greenbacks for green energy products and services has a growing number of contractors seeing gold in solar,wind and energy consulting.

“Truly, since the stimulus money was announced, we’ve heard from a lot of these [companies]. I would call it a significant number,” said Eric Burch, spokesman for the Indiana Office of Energy Development.

Among those panning for green gold are Antony Rhine and Richard Witka, managing partners of Indianapolis-based Sestertii, which recruits workers for the utilities industry.

A few months ago, they created Sestertii Solar Inc., a division to sell solar power systems engineered by Brighton, Mich.-based The Green Panel. Since then, they’ve been making the rounds of customers attracted to solar for varying reasons.

“One is they want to save the world. Two is to save money,” said Rhine of potential customers. Three is the perception that “it’s going to get their customers’ attention” to be green.

Ultimately, it may be incentives under the American Recovery and Reinvestment Act that clinch the deal. The incentives include renewable-energy grants for 30 percent of the cost of solar or other renewable generation.


Sestertii Solar has yet to strike a big deal. But Rhine and Witka have been busy making presentations. They’re also seeking partnerships with architectural firms and construction companies.

They’ve even pitched the idea of a towable solar array that construction firms could place at remote job sites to power construction trailers and tools.

Helping pique interest in renewable power, in addition to tax credits under the recovery act, is the almost-certain prospect of more expensive electricity from the grid.

Ostensibly to reduce global warming attributed to human activity, a cause of warming not all scientists accept, the U.S. House of Representatives recently passed for Senate consideration a so-called cap and-trade bill aimed to discourage carbon dioxide emissions.

The American Clean Energy & Security Act would establish the trading of permits for the right to emit carbon. Some utilities will invest in renewable power such as wind. But it and other renewable fuels are still more expensive per kilowatt than coal to generate electricity.

Energy-intensive companies that didn’t give much thought to energy costs before “are going to have to look at [implications],” added Rhine.


Selling answers

Or companies can hire someone like Jeff Ton to look at the energy implications.

The former chief information officer of Lauth Property Group last January started his own firm, Confluence Dynamics. Ton conducts a comprehensive analysis of a firm’s energy usage and tailors a plan to reduce it. He also offers workshops on green building techniques.


Ton estimates he will have shaved about $6,000 off the annual $130,000 electric bill of one of his clients. Part of the solution was to consolidate a number of the client’s energy-gulping, heat-generating computer servers.

While at Lauth, Ton was involved in emerging technologies to bring energy efficiencies to buildings the commercial developer built.

In this economic climate, many businesses don’t want to invest big bucks in energy-efficient infrastructure, he said.

“But there’s still a lot of low-hanging fruit. You can drive the costs out without a huge capital investment,” Ton said. “The hurdle is the perception it’s expensive, that you’re pitching a retrofit.”


That’s in contrast to much of the glitter in sustainable building, such as construction of LEED-certified buildings, short for the U.S. Green Building Council’s Leadership in Energy and Environmental Design standard.

They can be an environmentalist’s dream. Keep Indianapolis Beautiful’s headquarters in Fountain Square, for example, sports vertical wind turbines and cisterns to capture water for irrigation.


Such top-to-bottom projects are still the exception. So companies that can install renewable generation systems, such as Indianapolis contractor Ermco, are also marketing energy-efficiency. At Ermco, it’s through the company’s newly formed “Green Energy Group.”

The Ermco unit also scouts for business such as switching out a company’s fluorescent lighting for more efficient systems, or installing sensors that shut off lighting when a room isn’t occupied.

Ermco conducts energy audits that can run 10 pages and provide details such as how long it will take for improvements to provide a payback and an estimate of carbon dioxide reduction, said David Peterson, business development manager at Ermco.


He said the, “Let’s be simple about it” approach recognizes that many firms aren’t in the mode to spend big money right now on projects such as a $12 million solar panel system for which Ermco recently worked up an estimate.

Those lucrative jobs will come eventually, Peterson said. “Green is the buzzword. We’ve always done it, but now it’s hot.”


Back to future

Laura Arnold has seen this before. The president of the Indiana Renewable Energy Association remembers how the energy crisis and policies of President Jimmy Carter in the 1970s helped spur renewable energy dollars. Arnold was a founder of the Indiana Solar Energy Coalition, helped lobby for a state solar tax credit in 1980, and—while working for the city of Fort Wayne—helped lasso a federal grant for solar retrofit of a fire station.

“We’ve been there, done that, got the Tshirt,” she said. “There were lots of things going on at that time.”


Today, there’s been an evolution to the extent renewable energy is part of a broader, “rather amorphous” green movement that includes everything from organic cotton clothing to on-site power production, she said.

The IREA Web site sports a surprising variety of contractors and installers of renewable energy generators, such as solar and wind units. A few, like SunRise Solar in St. John, actually make renewable-energy products—in this case, solarpowered attic fans.

“There’s certainly a lot of interest. There’s a high curiosity factor, is how I’d describe it,” Arnold said. “We still need to get over the hump. There are people who still think renewable energy doesn’t work in Indiana.”


But in other states, there are believers, and that’s good for companies that sell product outside the state.

“Our biggest sales are coming with states with [renewable power] incentives,” said Bill Keith, president of SunRise Solar. “I sell more in New Jersey than in the state of Arizona.”

And Keith sells them in far-flung places, such as Hawaii, Israel, the French West Indies and Singapore. The company the former roofer founded in his garage has zoomed to $4 million in annual sales from $39,000 in 2003.

The company employs just five people, but contracts with Indiana manufacturers for components and assembly of its solarpowered vents, which start at $495.

Keith said some of the companies he hires to provide parts and assembly are in the devastated recreational vehicle industry. The Hoosier Environmental Council estimates that renewable-energy legislation could benefit 1,300 companies in Indiana.

“I’ve got to think that’s grossly understated,” Keith said. “There are a lot of little industries [to benefit]. It’s like the space race. I kind of feel like we’re at that point right now with clean-energy legislation.”

The HEC cites a report by the Renewable Energy Policy Project, a Washington, D.C.-based lobbying group, that estimates Indiana has the potential to land 39,221 new jobs and $6.3 billion in investment in renewable-energy manufacturing.

A traditional manufacturer with operations in Bloomington and Logansport already has tapped into that potential.

Carlisle Industrial Brake and Friction has begun supplying to California-based Clipper Windpower, a maker of wind turbines, the brakes used to control the swivel and turn of the modern-day windmills.

Now the company expects potentially 25 percent of its future product pipeline could be in wind power, said Senior Sales Engineer Scott Eberle. He even gets questions from individuals building small wind turbines (they’ll want to use Carlisle’s trailer-brake product line for those).

“The opportunities for Indiana are really quite significant,” said Jesse Kharbanda, executive director of the HEC.

Cashing in on green


A sampling of American Recovery and Reinvestment Act incentives to invest in energy efficiency and renewable power.

• Renewable energy production tax credit: The “placed in service” date is extended to the end of 2012 for wind, 2013 for others.
• Repeal of limited business credits for renewable energy: Gone is the $4000 limit on the 30-percent tax credit for small wind-energy property and the $2,000 cap on solar and geothermal. Repeal is good on property placed in service after Dec. 31, 2008.
• Production tax credit of up to 2.1 cents per kilowatt hour for power produced from renewable sources
• Renewable energy grants: Instead of taking the energy investment or renewable energy production tax credit, a business can obtain a grant for 30 percent of the investment in a facility.
• Clean renewable energy bonds: Applies to certain state utilities, government entities and cooperatives to finance renewable-generation projects. Funds available to issue bonds grow to $2.2 billion from one-time national limit of $800 million.
• Residential energy-efficiency property tax credit: Maximum credit rose to $1,500 from $500.